Add your measurement data
Start with your ad platform and revenue data. Add advanced evidence inputs to improve confidence and recommendation quality.
No files yet? Load a polished demo dataset
7 channels · Platform, MMM, MTA, and experiment data · Full 5-screen flow instantly.
Ad platform exports: spend, impressions, clicks, conversions, platform ROAS or CPA.
Meta Ads Manager · Google Ads · TikTok Ads · LinkedIn · Pinterest
Revenue by channel or order-level data. Needed to compute true iROAS.
Shopify · GA4 · CRM export · DTC data warehouse · CSV with revenue + channel
Add these to improve confidence and recommendation quality. Each source unlocks higher MCS scores and more precise budget guidance.
Media Mix Model iROAS estimates by channel. Increases confidence significantly.
Multi-touch attribution vendor output. Adds cross-channel validation.
Geo holdout, RCT, or lift study results. Highest evidence tier.
Platform-native lift studies (Meta, Google Brand Lift, etc).
CRM attribution, lead quality scores, LTV data by channel.
Upload Platform Data to continue.
All data is processed locally. Nothing is stored externally in demo mode.